Marketing @ Story To Video
Writing & designing a case study
The filmmakers behind the company Story To Video wanted to showcase a hugely successful fundraising video they created for a cosmetics startup called We Are Eves.
To accomplish this, I interviewed the filmmakers, the We Are Eves team, and researched the campaign itself to create a compelling, impact-driven case study of this partnership. I also designed the layout of the case study on the storytovideo.nl website.
Marketing @ the UMA Lab
Participant Recruitment, 2023
Based on feedback from participants in the previous year of recruitment, I created two new posters. I created a more descriptive about section to better describe what participation entails. I also used a new color scheme and logo for more visual engagement.
The graphics were designed with respect to whether they would be distributed online or in-person.
Participant Recruitment 2022
I made a new poster for recruiting participants, using Canva. Old poster was too text heavy and lacked visual hierarchy. Recruited 300+ participants for Studies 1, 2, and 3 of an NSF funded project.
Old poster
Seminar flyer
Designed a flyer advertising our seminar series, where we shared significant research findings with direct application to elderly adults' lives. Attendance of 30+ at each seminar.
Redesigned poster
Community presentations
Presentations created to convey research findings to community members in a clear, accessible, and engaging manner. I organized several seminars with local organizations to share our work and engage potential study participants.
View a sample of these presentations here.