Marketing @ Story To Video

Writing & designing a case study

The filmmakers behind the company Story To Video wanted to showcase a hugely successful fundraising video they created for a cosmetics startup called We Are Eves.

To accomplish this, I interviewed the filmmakers, the We Are Eves team, and researched the campaign itself to create a compelling, impact-driven case study of this partnership. I also designed the layout of the case study on the storytovideo.nl website.

Marketing @ the UMA Lab

Participant Recruitment, 2023

Based on feedback from participants in the previous year of recruitment, I created two new posters. I created a more descriptive about section to better describe what participation entails. I also used a new color scheme and logo for more visual engagement.

The graphics were designed with respect to whether they would be distributed online or in-person.

Participant Recruitment 2022

I made a new poster for recruiting participants, using Canva. Old poster was too text heavy and lacked visual hierarchy. Recruited 300+ participants for Studies 1, 2, and 3 of an NSF funded project.

Old poster

Seminar flyer

Designed a flyer advertising our seminar series, where we shared significant research findings with direct application to elderly adults' lives. Attendance of 30+ at each seminar.

Redesigned poster

Community presentations

Presentations created to convey research findings to community members in a clear, accessible, and engaging manner. I organized several seminars with local organizations to share our work and engage potential study participants.

View a sample of these presentations here.