Marketing and Outreach
Marketing @ the UMA Lab
Participant Recruitment 2023
Based on feedback from participants in the previous year of recruitment, created two new posters. Again, used larger and less dense text. Created a more descriptive about section to better describe what participation entails. Used a new color scheme and logo for more visual engagement.
Additionally, the graphics were designed with respect to whether they would be distributed online or in-person.
Distributed via email. It contains all the information necessary to engage with our research studies.
Distributed in-person by a research assistant who can provide more information. It is thus less information dense.
Participant Recruitment 2022
Made a new poster for recruiting participants, using Canva. Old poster was too text heavy and lacked visual hierarchy. Recruited 300+ participants for Studies 1, 2, and 3 of an NSF funded project.
Old poster
Seminar flyer
Designed a flyer advertising our seminar series, where we shared significant research findings with direct application to elderly adults' lives. Attendance of 30+ at each seminar.
Redesigned poster
Community seminars & presentations
Presentations created to convey research findings to community members in a clear, accessible, and engaging manner. I organized several seminars with local organizations to share our work and engage potential study participants.
View a sample of these presentations here.
Fundraising @ Greenshirts Ultimate Frisbee
For both of these events, coordinated with the frisbee team leadership and college administration to promote our initiatives. Organized the distribution of these infographics to friends, classmates, and families through emailing and text messaging.
Giving Day
Annual partnership with 5C Club Sports to raise money for Greenshirts Ultimate Frisbee and other club teams at the Claremont Colleges.
Bid for Nationals!
Fundraising campaign to meet travel, accommodation, and other associated needs for D-III College Championships.